Luxury Redefined - Amrein Properties Rebrand & Website Launch

In the world of luxury real estate, standing out is essential. When Amrein Properties, a family-owned leader in Marbella's high-end market, sought to redefine their brand and digital presence, they turned to us for a transformation that would resonate with their discerning clientele. We delivered a refined new identity and a new website that captures their heritage and positions them for success in the high-end real estate market.

Client Overview:

Amrein Properties

Real Estate

Website: amreinproperties.com

Background: Amrein Properties is a distinguished family-owned real estate company that has been providing exceptional service since 1985. Rooted in Swiss heritage, Amrein Properties seamlessly blends the elegance of luxury with the warmth of personalised service. Specialising in the Marbella and Costa del Sol areas, they cater to an international clientele, offering a discreet, tailored experience that maximises value for both buyers and sellers. With decades of expertise in navigating the Spanish legal framework and an in-depth understanding of the Golden Mile, Amrein Properties is uniquely positioned to guide clients through every step of the real estate process.

Scope of Project:

Amrein Properties recently separated from a long-term partnership with Amrein-Fisher and needed a complete rebrand and a new website to reflect their independent identity. The project began with a focused two-week mini rebranding effort, where we redesigned their logo and established a neutral black, white, and grey colour scheme that embodies the brand’s refined and professional image.

The website development involved creating a custom, multilingual WordPress site with property listing functionalities integrated with Inmoba, a leading real estate platform. The &Fine team was responsible for every aspect of this project, including copywriting, design, website build, and rigorous testing to ensure a seamless user experience.

We also conducted thorough SEO research and implemented both on-page and off-page SEO strategies to enhance the site’s visibility in search engines. In addition to this, we created a series of blogs to launch their content marketing efforts. To support their digital presence further, we set up Google Analytics, integrated their website with Mailchimp for email marketing, and established their LinkedIn, Instagram, and Meta Business Suite pages.

Services Provided:

Our primary goal was to acquire the initial user base and explore potential markets with campaigns in English and Spanish across more than 30 countries. We aimed to build and grow a robust online community around the Prodigy Padel Academy brand. Another key objective was to achieve high rankings in the app stores to increase visibility and downloads. Additionally, we sought to gather extensive insights from our paid advertising campaigns to enable rapid scaling. This required a high level of experimentation to determine the most effective strategies for achieving product-market fit from an advertising perspective.

Branding project, including logo design, logo marks, business cards, email signatures, and other business-related implementations.
Research and competitor analysis for the website project.
Website design and development.
Creation of a custom WordPress website, with adaptation to fit branding, and integration of Inmoba property listing functionality in three languages.
Setup of Google Analytics.
Comprehensive copywriting for the website.
SEO project, including on-page and off-page strategies, supported by an initial set of six blogs.
Social media setup and integration, including LinkedIn, Instagram, and Meta Business Suite.
Setup and integration of Mailchimp for email marketing.

Results:

The result was a polished, professional website that perfectly represents Amrein Properties' luxury brand. The website features seamless property listings powered by Inmoba, presented in multiple languages to cater to their international clientele. The blogs we provided helped establish a strong foundation for their content marketing strategy, while the SEO efforts ensured improved visibility and search engine rankings. Additionally, the integration of Google Analytics and Mailchimp set the stage for data-driven decision-making and effective email marketing campaigns. The rebranding and digital efforts culminated in a cohesive online presence, positioning Amrein Properties for continued success in the competitive real estate market.