From plateau to breakthrough — we scaled Baby Mam into one of Europe’s fastest-growing pregnancy apps.
The app faced stalled growth despite a strong product–market fit. With downloads plateauing and a fixed budget, the challenge was clear: reignite momentum, double down on efficiency, and scale without simply spending more. Across the UK, Sweden, Spain, Italy, France, and Germany.
Monthly active users up +194% (from 9,710 → 28,601,
same budget)
Download → Registered conversion doubled (42% → 86%)
Customer Acquisition Cost reduced by 38%
+25% growth in the first month alone
App Store rating lifted from 4.1 → 4.6 iOS
Partnering with four creators across Spain and the UK (120K+ combined following), we drove 221K+ views and 2,870 iOS downloads on a spend of just €905 achieving a CPI of €0.32.
Beyond installs, TikTok users showed +20% stronger activation rates than organic and +17% stronger than Meta/Apple Ads, proving TikTok’s power as both a cultural and performance channel.
“They’re a data-driven, growth-focused team with an obsession for continuous improvement, always pushing for better results. Beyond the strategy and performance, they’re simply the loveliest team you could hope to work with. Supportive, collaborative, and genuinely invested in our success.”
