Elevating SolarMind's
Digital Strategy
We partnered with SolarMind to elevate their digital presence, transforming their website into a powerful lead-generation tool and crafting a comprehensive marketing strategy that drove real results. From enhancing their online visibility through strategic SEO and performance marketing to revamping their social media presence, our work positioned SolarMind as a leader in the solar energy market in Marbella.
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Client Overview:
SolarMind
Industry: Solar Energy Solutions
Website: solarmind.se
Background: SolarMind, a dynamic company based in Marbella, is dedicated to making green energy accessible and affordable for everyone in the community. With a mission to reduce energy costs and protect the planet, SolarMind offers top-tier solar solutions tailored to the unique climate and aesthetic of Marbella. Their commitment to exceptional customer service ensures a seamless and rewarding experience for clients transitioning to solar energy. Operating in both English and Swedish, SolarMind is focused on harnessing the power of the Marbella sun to drive sustainable energy solutions.
Scope of Project:
After a successful company launch, SolarMind partnered with &Fine to enhance their digital presence. The project aimed to upgrade their website to optimise it for marketing and lead generation, while also expanding the site to include detailed sections about their services, products, and a new blog. In addition, &Fine developed a comprehensive marketing strategy, including competitor research, SEO, and a lead generation plan. We also crafted a social media strategy to bolster their online presence, including an audit, Instagram content refresh, and ongoing management. Furthermore, we set up Meta Business Suite to streamline their digital marketing efforts.
Services Provided:
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Website refresh and expansion, adding new pages including services, blog, and more.
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Development of a comprehensive marketing strategy.
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Social media audit and strategy, along with Instagram content refresh and management.
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Setup of Meta Business Suite.
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Lead generation consulting and optimisation.
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Results:
SolarMind was thrilled with their upgraded website, which now includes enhanced on-site and off-site SEO, engaging blog content, dedicated landing pages for A/B testing, optimised lead forms, and comprehensive services pages. The site not only looks polished and professional but is also now a powerful tool for driving leads and conversions.
The marketing strategy we developed was successfully implemented across Meta and Google Ads, resulting in increased visibility and a steady flow of qualified leads. Our efforts in social media management have reinvigorated SolarMind’s online presence, particularly on Instagram, where targeted content and consistent engagement have significantly boosted their following and brand awareness.
The collaboration with SolarMind extended beyond just a website upgrade; it transformed their entire digital strategy. With a strong online presence and a clear path for lead generation, SolarMind is now well-positioned to continue growing and making a substantial impact in the solar energy market in Marbella and beyond.
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