The &Fine Collection

Our capabilities, built around 4 pillars:

Growth, Culture, Apps, and Identity.

&Growth

Strategies, consulting, and campaigns designed to scale. Where performance meets presence.

Marketing strategy & consulting
Paid ads (Meta, TikTok, LinkedIn, Google)
Growth hacking frameworks
LinkedIn, Tik Tok & Instagram content creation
Social media management (always-on)
Community management & engagement
Analytics, reporting & optimization
Funnel design (ads → site → conversion)
Partnerships & collaborations

&culture

Creators, culture, and community. Where movements start and virality follows.

TikTok creator campaigns
UGC production (paid + organic)
Organic TikTok & Instagram growth strategies
Event activations (digital + IRL)
Seeding & gifting programs
Community-building strategy
Trend-mapping & creative consulting

&app

From launch to loyalty, we grow apps at every stage of the journey.


App launch strategies
TikTok creator campaigns + Spark Ads
Paid ads for user acquisition (Meta, Google, TikTok, Apple Search Ads)
App Store Optimisation
Lifecycle marketing (email, in-app, push)
Retention tactics
App store creative design
Referral & community-driven programs

&identity

Websites, branding, and positioning. Building presence that lasts.

Website design & build (conversion-focused)
Branding & rebranding (visual identity + systems)
Brand positioning & messaging frameworks
Creative assets
Landing pages & microsites
Photography & art direction
Content creation (blogs & storytelling)
SEO & optimization (future-proofed, not volume-based)
Founder branding and positioning

We Speak Internet

Cultural Fluency X Performance Obsession = Reach + Conversions.

We use proprietary strategy and data-inspired insights to tap into communities that matter turning cultural moments into performance actions that drive measurable growth.

TikTok, But Engineered

Proprietary frameworks built for virality, conversion, and cost-efficient growth.

Data-Inspired, Culture-Led

Strategies powered by numbers but fluent in internet culture.

Viral by Design

Hand-scouted creators and crafted hooks built to spark traction that lasts.

Communities into Conversions

We activate niche networks where resonance becomes results.

No Database, No Shortcuts

Every creator is researched by hand selected for authenticity, fit, and impact.

Independent by Design

We’re not tied to rosters or agencies, so we find the best creators for you.

Global Reach, Local Impact

One size never fits all. With campaigns in 7+ languages, we adapt to each market’s nuances making sure your brand connects with the right people, in the right place, at the right moment.

Radical transparency

No hidden fees, no markups, no smoke and mirrors. Ads run through your accounts, creators at true 1:1 pricing, results in real time. Clarity fuels better decisions, and better decisions feel growth.

Agile & impact-driven

The internet moves fast, and so do we. Every strategy is tailored to your goals, optimised in real time, and engineered for meaningful impact that compounds, not just quick wins.

Creators shape culture.

We treat them with respect, pay them fast, and build relationships that last.

The content we create together feels authentic, and the impact endures. When we approach talent on your behalf, your brand reputation is in our hands and we protect it fiercely.

Working with Freya and her team at &Fine is always a pleasure.

“They truly understand campaigns from a talent perspective, and it always feels like a collaborative effort to make the creator’s content shine at its best.”

Jamie Sharp Sharp Talent

ask us anything

We recommend 8–10 creators to start. Not everyone will perform and that’s part of the process. The top performers more than make up for the ones that don’t stick, which is why having a solid selection is key.

Because they don’t tell the full story. Data privacy limits scraping, which means you miss out on key signals like saves, shares, and comments. We hand-scout creators so we know communities care about your product.

What type of creators do you work with?

We typically work with creators between 10k–250k followers (though there are always exceptions). What matters most is fit: women’s health (PMDD, PCOS, endometriosis), mindfulness, tech, sport… we go deep into niches to find the right voices for your audience.

How long does a campaign take?
  • 2 weeks: hand-scouting the right creators.
  • 1–2 weeks: content production.
  • 6 weeks: campaign rollout (creators staggered every 3 days, plus 30 days of Spark Ads).

 

In total, around 10 weeks end-to-end.

We use a proprietary strategy built from years of data. One signal we look for: does their content consistently reach 5× more views than their follower count? That’s a strong marker of viral potential.

Standard: 30 days Spark Ads + no exclusivity.

Extended rights? We negotiate directly with creators and pass costs on 1:1  so you only pay what they charge. This keeps campaign ROI efficient, while giving you flexibility to secure more rights when needed.

  • TikTok Business Account
  • TikTok Ads Account (with access)
  • Tracking set-up (attribution partner for apps, pixel for web conversions)

We handle everything: searching, negotiating, briefing, campaign management, running ads, reporting, optimising even paying creators fast, so you’re not drowning in invoices.

Our fees = the work we do.
 Creators’ fees = passed on 1:1 (no markups, ever). You see exactly what each video costs per conversion organic and paid. 
We also run campaigns in your ad accounts, so your data + history always stay with you.

Yes, of course. Virality isn’t guaranteed … but we engineer the conditions that make it possible. Our campaigns are built for traction, cultural pull, and conversion. And when it happens? It happens big.

We recommend 8–10 creators to start. Not everyone will perform and that’s part of the process. The top performers more than make up for the ones that don’t stick, which is why having a solid selection is key.

Because they don’t tell the full story. Data privacy limits scraping, which means you miss out on key signals like saves, shares, and comments. We hand-scout creators so we know communities care about your product.

What type of creators do you work with?

We typically work with creators between 10k–250k followers (though there are always exceptions). What matters most is fit: women’s health (PMDD, PCOS, endometriosis), mindfulness, tech, sport… we go deep into niches to find the right voices for your audience.

How long does a campaign take?
  • 2 weeks: hand-scouting the right creators.
  • 1–2 weeks: content production.
  • 6 weeks: campaign rollout (creators staggered every 3 days, plus 30 days of Spark Ads).

 

In total, around 10 weeks end-to-end.

We use a proprietary strategy built from years of data. One signal we look for: does their content consistently reach 5× more views than their follower count? That’s a strong marker of viral potential.

Standard: 30 days Spark Ads + no exclusivity.

Extended rights? We negotiate directly with creators and pass costs on 1:1 so you only pay what they charge. This keeps campaign ROI efficient, while giving you flexibility to secure more rights when needed.

  • TikTok Business Account
  • TikTok Ads Account (with access)
  • Tracking set-up (attribution partner for apps, pixel for web conversions)

We handle everything: searching, negotiating, briefing, campaign management, running ads, reporting, optimising even paying creators fast, so you’re not drowning in invoices.

Our fees = the work we do.
 Creators’ fees = passed on 1:1 (no markups, ever). You see exactly what each video costs per conversion organic and paid. 
We also run campaigns in your ad accounts, so your data + history always stay with you.

Yes, of course. Virality isn’t guaranteed … but we engineer the conditions that make it possible. Our campaigns are built for traction, cultural pull, and conversion. And when it happens? It happens big.