From legacy trades to a future-ready service leader — we rebuilt Home Services Group’s brand, presence, and positioning from the ground up.
Home Services Group also includes Banstead Boilers and Putney Plumbers. As the group expanded through acquisition, they needed a unified brand identity, refreshed positioning, and modern digital presence to bring all companies under one cohesive, trustworthy umbrella. Their goal: to elevate perception, streamline customer experience, and build a brand built for long-term growth.
Full rebrand and alignment for all companies within
the group
New WordPress websites built for clarity, speed,
and conversion
Scalable marketing systems across digital, operational, and brand touchpoints
On and offline design including van fleet branding
and key customer assets
Strategic consulting to guide positioning, growth planning, and long-term visibility
This process helped create a unified identity that brought Banstead Boilers, Putney Plumbers and the wider group together. We then designed and developed new WordPress websites for each company, building a scalable digital foundation with consistent messaging and a clear service structure.
Alongside this, we refreshed all offline touchpoints including van branding, signage and customer materials to ensure a cohesive presence. We also organised and updated key platforms such as Google Business Profiles, social media and Checkatrade to improve accuracy and visibility.
Finally, we implemented a complete tracking and analytics setup, strengthening internal processes
and establishing the foundations for a scalable lead-generation engine.
“We came to &Fine with multiple companies, outdated systems and a huge amount of complexity, and they turned it into something modern, clear and scalable.”
