From European launch to cultural momentum — we helped Koru jump from undiscovered to unavoidable, with brand energy and performance discipline driving UA at scale.
With steady growth to 100,000 downloads in eight months, they needed a step-change: explosive growth, stronger iOS penetration, and Gen Z traction across France, Spain, Germany, and the UK.
55,000 new downloads (40% organic).
Average CPI of just €0.33.
Conversion rates jumped from 55% → 88%
#1 App Store ranking in France and Spain.
France maintains 50+ organic daily installs from Tik Tok even after the campaign ended.
3.7M views from one creator video that delivered 40K iOS installs at just €0.09 CPI.
We launched Koru on TikTok, blending dermatologist authority with trend-led content, filters, and creators who could speak authentically to acne and skincare communities.
Using Spark Ads, we amplified content natively, optimizing every euro against real results. Beyond creators, we drove growth through ASO, retention flows, lifecycle marketing, and performance campaigns across Google and Instagram a 360° always on push designed to fuel installs and long-term engagement.
“They stepped up when we needed explosive growth and delivered more than we could have imagined with their TikTok campaign. Their impact went far beyond expectations.”
