From academy to global app — we launched Prodigy Padel across 30+ markets, building traction through sport, community, and education.
From launch, we supported their growth across Apple Search Ads, Meta Ads, Google Ads, ASO, and broader strategy. Within three months, the app had already hit the Top 10 in Sports in Spain, their core market, with rapid traction in new regions.
43,600+ users acquired at an average CPI of €0.55
Top 10 Sports app ranking in Spain within three months of launch
221K+ views and 2,870 iOS installs from a €905 TikTok creator test
€0.32 CPI on TikTok (organic only)
Activation uplift: +20% vs. organic traffic, +17% vs. Meta/Apple Ads
Higher conversion rates: Download → First Open improved to 86% (from 66%)
First Open → Sign Up improved to 63% (from 46%)
Beyond optimising Meta, Google, and Apple Ads, we rebuilt creative copy, refreshed app store assets, and rolled out A/B tested landing pages to improve registration. Lifecycle flows and retention strategies ensured users stayed engaged, while social media campaigns built visibility
and trust among expectant parents.
The result was not just more downloads, but higher-quality users converting at double the previous rate, proving growth can be unlocked through smart optimisation, not bigger budgets.
“They were right there with our coaches and players, creating the content we needed and pushing with us for launch. Great attitude,
great execution, part of the team all the way.”
